Market Development Status
In 2023, the market size will exceed 80 billion yuan, with an annual growth rate of 15%, and functional foods (such as black sesame pills) will account for more than 60%.
The consumer group is getting younger, with users aged 25-35 accounting for 47%, and they are interested in beauty (bird's nest), anti-fatigue (Polygonatum) and other areas.
Technological innovation direction
Formulation improvement: Microencapsulation technology increases the absorption rate of Ganoderma lucidum spore powder to 90%.
Nutritional improvement: Genetic testing guides personalized formulas (such as red bean and coix seed powder for people with phlegm-damp constitution).
Policies and challenges
The 2024 revised "Catalog" added five substances including Prunella Vulgaris.
It is necessary to strengthen the construction of raw material traceability system and establish heavy metal rapid detection technology (shortening the detection time to 10 minutes).